Brand Guide

Messaging

In a sentence: Innovating simple and safe solutions to earn money in crypto.

Simplicity

  • Intuitive

  • Easy

  • No Assumed Skill

  • Automated

  • Approachable

Trust

  • Safe (
Technically and financially)

  • Human

  • Proven

  • Transparent

Visionary

  • Cutting edge innovation

  • Reinventing

  • Disruptive

  • Counter culture

  • Smart

Use these sliders as a guide to check assets to make sure they convey our brand pillars

A collection of official Bancor brand assets

Colors

Our primary brand colors are white and black. They are used to provide accessibility, simplicity, and consistency throughout all brand communications.

We have four secondary colors, with blue being the default accent color.

Font

Our brand font is "Euclid - Circular A" by Swiss typeface

Primary font weights

  • Regular

  • Medium

  • Light

PreviousBlockchainType

Last updated